They are agreements between two or more companies or organizations that come together to achieve goals in specific projects.

The sum of efforts, ideas and resources is always beneficial to achieve a common goal. This is even better when the goal is to support projects that seek to transform the quality of life, economy and social reality in different parts of the world.

Strategic alliances are defined as agreements between two or more companies or organizations that come together to achieve goals in specific projects, and which would not be possible in the short term if those involved work separately.

The union between companies not only seeks to create a commercial relationship, but also to join efforts to improve the market positioning, both of the organizations themselves and of the projects they promote.

“For a strategic alliance to add value for all parties, it is necessary that they share a common purpose, as well as clear strategies and responsibilities to achieve the projected goals in the short, medium and long term. This is achieved through the understanding and fusion of culture and strategic thinking between organizations, but above all, it is achieved through trust built over time,” says Martha Herrera, global director of Responsible Business and Shared Value at CEMEX. and director of the CEMEX-Tec Center.

Consolidating alliances brings multiple benefits for the parties involved, among which are:

1. Strengthening the strategy. Through the exchange of ideas and joint work, it is possible to strengthen a project to increase its scope and chances of success, in addition to the vision of the collaborators of both institutions helping to detect areas of opportunity and enhance its growth.
2. Better resource management. With the work and commitment of all parties, better administration of economic and human resources is possible to achieve the expected results. Furthermore, if it is a social project, the participation of collaborators will increase their levels of motivation, loyalty and commitment to those involved in the project.
3. Consolidation of business culture. The exchange of ideals, vision and values between two or more companies enriches and strengthens the business culture of both. It is through feedback that projects with a high sense of responsibility, leadership, commitment and high impact can be created.
4. More growth opportunities. Organizations that make strategic alliances have the possibility of increasing their visibility in the market, promoting projects of economic or social interest, establishing better relationships with other companies, expanding their contact networks and reaching key consumer groups.

In the case of support for social projects, strategic alliances between companies allow the creation of a much stronger platform, supported by organizations committed to the well-being and development of productive projects, which seek to improve the living conditions of some sectors of society.

As an example, 11 years ago, CEMEX and Tec de Monterrey began a strategic alliance to support entrepreneurs seeking to transform the lives of the most vulnerable sectors . As a result of this, the initiative has received registrations from more than 7,500 people and 3,765 projects from 74 countries.