However, they already had several dozen clients before the official arrival, such as Jadlog, Kisabor and Manía Foods.

SimpliRoute, a growing logistics software in Latin America, is preparing to enter the Brazilian market.

The startup , which celebrates 10 years since its creation, has expanded its operations to six countries in the region (Chile, Uruguay, Peru, Colombia, Mexico and Argentina), in addition to having sales in Europe and the United States. Now, the company establishes its presence in Sao Paulo.

Álvaro Echeverría, CEO of SimpliRoute, highlights that “entering Brazil has always been seen as a challenge, since there are a series of gaps that make a giant difference between what the Pacific markets are and their own internal logic. However, its size and dynamism make it tremendously attractive for an expanding company.”

Adding to the sales and operations team is the appointment of Javiera Lyon as Country Manager for the South American giant. According to the executive, “our mission is to position our technology as a leading tool, since it stands out for being a tool with 100% in-house development, which is very attractive for companies with considerable operations. Furthermore, Brazil will be ideal to position us not only as a last mile solution, but also as an end-to-end logistics manager.”

To date, SimpliRoute has more than 1,000 clients throughout the American continent, of which Walmart Chile and Central America, Falabella, Liverpool in Mexico and the Arca Continental bottling company stand out. However, in Brazil they already have several dozen clients before the official arrival, such as Jadlog, Kisabor and Manía Foods.

The official launch in Sao Paulo is part of a plan to double its operations in the medium term and consolidate its position in the face of raising a Series B.