The 2019 IBEVAR FIA Ranking lists the companies most "loved" by Brazilians, according to an extensive survey on social networks

How much is a brand image worth? At the time of choice, consumers evaluate several aspects, including the company's reputation in the market.

For Claudio Felisoni de Angelo, president of the Brazilian Institute of Retail and Consumer Market Executives (IBEVAR), "more important than evaluating companies' income is understanding how they are seen by their consumers."

In the IBEVAR FIA 2019 Ranking, which lists the most admired companies in Brazilian retail, O Boticário was chosen as the beloved brand of consumers for the second consecutive year, according to opinions shared on social networks. In addition to the most admired in Brazil, the ranking also chooses the most appreciated in each category.

Below, you can take a look at the most admired brand in Brazil:

- Carrefour (Hypermarkets and supermarkets)

- Assaí (Wholesalers)

- O Boticário (Beauty and personal care)

- Cacau Show (Food)

- Magazine Luiza (Consumer Electronics)

- Tok & Stok (Household items)

- Panvel (Pharmacies)

- Leroy Merlin (Building material)

- Centaur (Sport)

- Saraiva (Bookstores)

- Submarine (Electronics)

- Rihappy (Toys)

- C&A (Fashion)

- Petz (Pets)

- Lojas Americanas (Department Stores)

- McDonald's (Fast food)

- Vivara (Specialized)

It should be noted that IBEVAR - Brazilian Institute of Retail and Consumer Market Executives - is a non-profit institution that aims to produce content in the Retail and Consumer sector, promote the creation of networks between executives working in this area and generate business among participants. IBEVAR works together with PROVAR / FIA in the development of retail executives.