For every dollar invested in artificial intelligence initiatives, companies in Peru, Colombia, Argentina and Chile estimate a return on investment (ROI) of US$2.8, while the global trend is US$3.5.
Artificial Intelligence (AI) is emerging as a transformative force in most business operational areas and in various organizations, but how many have made it a priority on the agenda of boards of directors and CEOs? The study 'How organizations use Artificial Intelligence (AI) to generate value and address challenges' commissioned by Microsoft to IDC, answered this question.
Having consulted 320 organizations with more than 1,000 employees, it was revealed that in what Microsoft calls Hispanic South America (Peru, Colombia, Argentina and Chile) 55% of large companies have already implemented specific AI tools in various areas of their business. , and 12% expect to do so in the next 12 months.
" For every dollar invested in AI initiatives, companies in Hispanic South America estimate a return on investment (ROI) of US$2.8, while the global trend is US$3.5," highlighted Guillermo Ocampo, National Technology Officer for Peru and Colombia, during the presentation of the findings.
48% of these companies belong to the finance, manufacturing, mobility, energy and commerce sectors. In the next two years, 75% estimate that they will increase the budget.
Now, according to Ocampo, artificial intelligence is being used to improve productivity, create and improve basic products and services such as virtual assistants or chatbots.
"[With Chat GPT-40] we are going to see a new role for call centers ," said David Tolosana, Chief Data Officer of Microsoft, in relation to yesterday's announcement on Monday about the real-time language translation of the updated version of GPT Chat.
However, its implementation in an average of six months contrasts with the more complex medium and long-term projects in the rest of the world.
This also indicates that in Hispanic South America the implementations are very specific and are still in the earlier stages of adoption. In addition, it highlights the lack of talent and regulations, two barriers that directly affect leaders because among their main concerns are possible security breaches, damage to brand reputation and loss of income.
"AI always goes hand in hand with cybersecurity," explained Ocampo. "Today [businesses] choose the provider based on their effectiveness in ensuring data security, privacy and regulatory compliance."
Consequently, business processes and models have undergone significant changes. According to David Tolosana, Chief Data Officer at Microsoft, the region has surpassed the understanding and adoption stages to now enter the acceleration stage.
THE CASE OF PERU
The study highlighted this country because it was found that 70% of large Peruvian companies will increase their AI budget in the next two years, while 52% have already readjusted their expenses in certain areas or projects, or have plans to do so. in the same period.
And at a regional level, the study revealed that the majority of AI projects are usually completed in a period of between 3 and 12 months, thanks to the prevalence of specific and rapid adoption initiatives. However, in Peru, 71% of companies achieve this process in less than 12 months, slightly exceeding the global average of 48%.
"On average, AI initiatives in Peruvian organizations generate a return on investment that is 2.5 times their cost," Ocampo highlighted.
But the path to full AI adoption is not without its challenges. According to the study, 55% of Peruvian companies show concern about the lack of skills necessary to learn and work with this technology. Additionally, 40% fear the loss of data or intellectual property due to inappropriate use of AI. Likewise, the shortage of specialized personnel, such as data scientists, data engineers or AI modelers, represents a challenge for 30% of companies.
In this context, it is crucial to establish rules and principles for the responsible use of AI. This involves creating and using technology under principles of equity, trust, security, privacy, inclusion, transparency and accountability.
In Peru, more than half of the organizations surveyed (58%) say they are guided by norms, policies and processes to enforce these rules, the highest number in the region.
