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David Vélez, founder of Nubank, is the most disruptive CEO in Latin America
Tuesday, July 4, 2023 - 17:15
David Vélez, fundador de Nubank.

According to the “CEOs Change Makers” Latin America Ranking, prepared by Horse, the Argentine strategy consulting firm, the Colombian entrepreneur was the winner of the list for the second consecutive year, followed by the Argentines Martín Migoya (Globant) and Pierpaolo Barbieri (Ualá) .

The Argentine strategy consulting firm, Horse, today presented the second edition of its Ranking “CEOs Change Makers” Latin America, the first carried out entirely with Big Data , which recognizes the public work of the main executives in the region who actively promote the conversation about the main axes of the corporate agenda at a global level and that are generating a positive impact on society.

The study analyzed, through artificial intelligence, the performance of leaders in relation to the axes of innovation, sustainability and environment, diversity and inclusion, talent and work-life balance in both the media and social networks. During the last 12 months, more than 70 million journalistic articles were processed from the 90 main news portals in Argentina, Brazil, Central America and the Caribbean, Chile, Colombia, Mexico and Peru. At the same time, more than 1 million conversations on Twitter and LinkedIn were evaluated .

The Colombian David Vélez, founder of Nubank, was the winner of the ranking for the second consecutive year. The Argentines Martín Migoya (Globant) and Pierpaolo Barbieri (Ualá) completed the podium. In the Top10, not only entrepreneurs but also company executives stood out, such as the Brazilian Cristina Palmaka (SAP), the Italian Antonio Filosa (Stellantis) and the Mexican Mónica Flores Barragán (ManpowerGroup).

“It is important to highlight that in all the cases analyzed, whether they are founders or executives, the common denominator of these 100 leaders is the break with the classic communication paradigms: it is no longer an intelligent option for a CEO to speak only when there is an interest focused on their own business, but the new leadership model demands that they actively speak out on the problems that make a better society,” commented Cristian Marchiaro and Juan Pablo Daniello, founders of Horse.  

On the other hand, in relation to the Gender Gap , 24% of the leaders were women and only two managed to enter the Top10, which shows that there is still a long way to go in equality in the most hierarchical positions of the companies. companies. In any case, there was growth compared to the last edition (they went from 18 to 24).

“The gender gap is a problem that affects all Latin American countries. Progress has been made in recent years, but it is important that we move from words to actions, and that companies do not just focus on announcements or initiatives that have no internal correlation,” the founders added.

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