The collaboration allows merchants to integrate their product catalogs, create Pins and run high-performing shopping campaigns on the social network.

Commerce platform VTEX today announced its partnership with Pinterest to help consumer brands expand their social commerce footprint and connect with more customers.

The collaboration allows merchants to integrate their product catalogs, create Pins, and run high-performing shopping campaigns on Pinterest.

"With over 500 million monthly active users, Pinterest is bringing more relevant products to its platform that its users love. The partnership with VTEX is another way for big brands and regional clients to connect with Pinterest users who they seek inspiration and shop in a positive and inspiring place online,” said Matt Hogle, vice president of global sales organization at Pinterest.

“At VTEX, we empower large global enterprise brands to maintain agility and deliver seamless shopping experiences from anywhere,” said Santiago Naranjo, CRO of VTEX. “With our latest social commerce partnership, VTEX plays a critical role in transforming inspiration discovered on the Pinterest platform into authentic consumer connections for many of the world's most popular brands. “This will cultivate many meaningful engagements that will revitalize organic growth and foster a vibrant community as we continue to create the best unified commerce experience.”

"With this partnership with VTEX, we make it easier for brands in Latin America to connect with Pinterest and build a more ' shoppable ' experience for our users who already come to the platform every month to get inspired, and now, they can find and buy the products they like in a perfect experience,” said André Loureiro, General Director of Pinterest for Latam.

VTEX clients such as Whirlpool, Blaisten and Easy are among the first companies to test Pinterest catalogs with the aim of improving their customer journey.