The company seeks to strengthen its presence in the Mexican market by concentrating its efforts on the growth of Sodimac and the promotion of the Falabella Soriana card.

Falabella SA reported that as of April 8 it will shut down the Linio site in Mexico, focusing its investments in the country: the company will continue to bet on the growth of Sodimac and the Falabella Soriana card.

The decision is part of Falabella's comprehensive optimization plan, which involves the constant evaluation of its businesses to improve operational efficiency, strengthen the value proposition to customers and enhance the financial sustainability of the business.

Benoit De Grave, the company's Transformation Manager, assured that “organizational changes are part of our learning and evolution process, to always be able to offer the best value proposition to our clients. “We are continually adapting to advance our long-term strategy in different markets.”

Falabella highlighted the good performance of the participation of the Falabella Soriana card, since it grew 33% in 2023 thanks to 315,000 new openings, reaching 670,000 active cards.

They also emphasized that in the area of home improvement the company has growth plans with Sodimac, given that this year they will add two new stores, in Monterrey and Guadalajara, to the 13 they already have in the country.