According to the Adex Data Trade Commercial Intelligence System, the United States led the ranking of pisco destinations between January and May 2024, with almost US$ 1.5 million in exports and a share of 35.7%. Japan followed with US$649,693 and Spain with US$469,687. Belgium and Italy completed the top five .
A few days before celebrating National Pisco Day, the central export manager of the Association of Exporters (Adex), Diego Llosa, reported that, in the first five months of this year, exports of the 'flagship drink' abroad They totaled almost US$3,800,000, which represented an increase of 1% compared to the same period in 2023.
With the aim of continuing to promote its positioning and consumption, the union's Pisco Committee carried out an activity in which its use in gastronomy and cocktails was shown, how to do a sensory analysis and details of its history and Designation of Origin were given ( DO).
Diego Llosa urged the authorities to ensure the cultivation of pisco grapes in the areas with Designation of Origin: Lima, Ica, Arequipa, Moquegua, and the valleys of Locumba, Sama and Caplina in Tacna.
He maintained that a census and close collaboration with the authorities are essential in order to guarantee the availability of this fundamental input and also called for continuing to promote domestic consumption, explore new international markets and fight against counterfeiting, with the purpose of preserving its authenticity.
In this sense, Diego Llosa said that the Adex Pisco Committee maintains close coordination with entities that guarantee its quality, with the mission of being competitive in an increasingly demanding international market.
The event had the support of the General Archive of the Nation (AGN), an entity that presented historical documentation on the production and shipping of pisco from Ica to other ports, evidencing its origin in the valleys of the region since the 16th century. The talk was given by its institutional head, Ricardo Moreau.
The presentation on the Denomination of Origin was led by the director of Distinctive Signs of Indecopi, Sergio Chuez Salazar, and the sensory analysis was done by the president of the Adex Pisco Committee, Carmen Robatty de Moquillaza.
The three-course pairing was done by the restaurant 'El Pallar' in Ica, the mixology class by the UPC and a showroom was also held with the companies associated with the union: La Caravedo, Bodega Viña Vieja, Finca 314, Bodegas y Viñedos Grimaldi and Montegrande (4 Estates).
THE MARKETS
According to the Adex Data Trade Commercial Intelligence System, the United States led the ranking of pisco destinations between January and May 2024, with almost US$ 1.5 million in exports and a share of 35.7%. Japan followed with US$649,693 and Spain with US$469,687. Belgium and Italy completed the top five .
The main pisco exporting companies in the aforementioned period were Destilería La Caravedo, Bodega San Isidro, Viña Tacama, Bodegas y Viñedos Tabernero, Santiago Queirolo, Bodega San Nicolás, Macchu Pisco, Destilados Premium Perú, Agrícola Viña Vieja and Bodegas Don Luis.
Every fourth Sunday in July, Peru celebrates National Pisco Day and this year it coincides with Independence Day, July 28. Pisco represents 56% of Peruvian shipments in the 'pisco, wine, rum and other spirits' sector.
