Each event generated a business potential that exceeds US$ 2.3 million for Peru's tourism activity.
With the aim of consolidating Peru's presence in the Chinese tourism market and generating new commercial opportunities for Peruvian companies, the Commission for the Promotion of Peru for Exports and Tourism (PromPerú) carried out two important activities in the Asian giant.
For the first time, the Peru pavilion was present at the ITB China 2024 international fair, held from May 27 to 29.
The Peruvian delegation, made up of 12 tourism companies, achieved a notable impact and visibility among attendees, which allowed them to stand out in a highly competitive market and interact directly with Chinese buyers.
The results were significant, with a business potential of more than US$2.3 million for tour operators and more than US$1 million for companies that presented tourism products.
The promoted destinations were Loreto, Madre de Dios, Cusco, Arequipa, Ica, Puno and Lima, arousing great interest among Chinese buyers, who are looking for new alternatives due to the saturation of European and Central American destinations.
In addition, luxury products and services were in high demand, which is an advantage for Peru's offer of premium and exclusive experiences.
Therefore, the fair represented an ideal platform for this segment that is growing in China. It also allowed Peruvian companies to learn about market trends, strengthen ties and establish key contacts.
During the event, PromPerú participated in the panel “How international destinations can take advantage of new media to attract young people,” along with Egyptian tourism authorities, representatives of the Douyin Group and the influencer Yina Wei.
The dialogue addressed the changing preferences of the sector, the impact of Chinese platforms on the promotion and sale of destinations, and the use of technologies such as AI and VR to attract tourists. It is worth mentioning that the actions developed by the Peruvian promotion entity are a benchmark in terms of the promotion of international destinations in China.
BUSINESS CONFERENCE IN BEIJING
As part of its promotion strategy, PromPerú also organized the Business Roundtable in Beijing where Peruvian tour operators generated a business potential of more than US$2.3 million, while tourism product companies achieved more than US$454,000. .
The China market represents great opportunities for inbound tourism in Peru, due to its large population and the diversity of tourism alternatives to offer.
PromPerú is committed to deep understanding of Asian culture to improve interaction and business relationships.
Chinese tourists often visit emblematic places of world tourism, such as wonders of the world and paradisiacal destinations, and have South America as a pending destination.
The co-exhibitors highlighted the importance of various activities being generated within the framework of a fair to expand commercial opportunities and increase the visibility of Peru in the world.
