In a video posted on her social media account X, President Claudia Sheinbaum highlighted that this announcement is part of the Mexico Plan.

Food company Nestlé will invest US$1 billion in Mexico over the next three years to expand its production in the country, President Claudia Sheinbaum announced.

The federal president announced the Swiss group's plan after meeting with several executives, including the Executive Vice President and CEO for the Americas, Steve Presley.

In a video posted on her social media account X, Sheinbaum explained that this multimillion-dollar investment would be used to increase the production of various products manufactured in the country.

"We are very grateful for this visit, which also shows the important alliance between this company and our country. Nestlé has been in Mexico for 94 years and now they are making this great announcement; they have a new plant in Veracruz and now they are going to expand even further in the different plants they have in Mexico and I am very grateful to them."

The president stressed that this announcement is part of Plan Mexico, a comprehensive strategy that seeks to consolidate the country as a regional leader in economic development, social equity, among other issues.

On January 13, the Mexican president revealed the first draft of the aforementioned Plan, which includes a portfolio of US$ 277 billion in national and foreign investments, distributed among 2,000 specific projects. These cover key sectors such as the textile, automotive, pharmaceutical, aerospace, agribusiness and electromobility industries.

The investment announcement comes at a time when a wave of protectionism threatens the North American region following the arrival of Donald Trump to the presidency of the United States.

In his second term in the White House, the Republican has issued an invitation and a warning to the world's businessmen: come and produce in the United States or else you will have to pay tariffs to sell your products in that country.

"It is a great opportunity to strengthen confidence in Mexico, confidence in its government and in the great opportunities that Mexico offers to the entire world," said Fausto Costa, CEO of Nestlé Mexico, in the video.

Mexico is also facing a threat from Trump to impose, starting next Saturday, a 25% tariff on all products it exports to the United States, violating the free trade agreement that both countries and Canada have maintained since 1994.