The first two projects of this collaboration will focus on improving the current pit wall system, a key source of information for racing teams, and enriching the mobile application experience for fans.
Globant and Formula 1 today announced a partnership until 2026 to elevate digital experiences for both F1 teams and fans. As an official partner, Globant will support the construction of first-class technology systems and products.
In its first joint project, Globant, with more than 29,000 professionals and a presence in 33 countries, will use its knowledge and technologies to transform and improve digital experiences at events for F1 fans and key stakeholders. This will include upgrading the content delivery system used in the pit wall , a real-time streaming solution that provides F1 and its stakeholders with a single multi-channel.
Through this partnership , F1 will use Globant technology to better connect fans digitally and help create once-in-a-lifetime moments for those who attend Grands Prix, both on and off the track.
"We are proud to begin working with Formula 1, the most technologically advanced sport in the world, accompanying them in their digital transformation process and in offering fan experience. Globant develops technology that dares to delight and we could not find a better one. combination than with Formula 1, the top-level race that challenges athletes to compete at the highest level and surprise millions of fans around the world," said Martin Migoya, Co-Founder and CEO of Globant.
"We make technology drive passion and elevate user and fan experiences. Following our joint work with FIFA, Major League Rugby and the Los Angeles Clippers in the United States, among other notable organizations, this new partnership with Formula 1® allows us continue to demonstrate globally what we can do for their clients and how much value we can add to their businesses," added Wanda Weigert, Chief Brand Officer of Globant.
Likewise, Jonny Haworth, Director Commercial Partnerships at Formula 1, said: "This exciting partnership with Globant will help F1 further enhance the digital experience on the track for both fans and teams. F1 has always been at the forefront of innovation and this partnership will allow us to utilize the latest technology to give fans the once-in-a-lifetime experience they deserve.”
"In a sport with innovation at its heart, this new partnership will support F1 in its drive to transform key information technology systems to better serve our passionate fan base and dedicated stakeholders. Together we will use the Globant's technical excellence and our combined commitment to pushing the boundaries to take the F1 digital event experience into a new era," concluded Pete Samara, Director of Strategic Technical Ventures at Formula 1.
