The American chain is in more than 70 countries around the world, it is in six Latin American countries: Argentina, Chile, Uruguay, Bolivia, Colombia and Peru.

The iconic American coffee marketing brand Starbucks will arrive in Ecuador. This was announced on his Tik Tok profile. “Starbucks will soon land in the middle of the planet! Ecuador Wait for us!”

The opening date and the city where the brand will arrive are not revealed in the announcement, but the hashtag #ILoveStarbucks #Quito was published along with it.

However, Starbucks products have already been sold in Ecuador since 2023 through supermarket chains. This is the case of the Frappuccino product, produced by North American Coffee Partnership, a firm with which Starbucks and PepsiCo started the ready-to-drink coffee category more than twenty years ago.

“The iconic Frappuccino coffee drink, which began as a nascent category, has grown into a more than $2 billion retail business and Starbucks is the leader in ready-to-drink coffee with a 97% share,” the review states. Of the brand.

As for the brand, Starbucks was born with a first store in 1971 in Seattle offering freshly roasted coffee beans, tea and spices from around the world for customers to take home.

It was in 1987 that it began as a coffee shop and then expanded throughout the United States. In 1996 it opened its first store in Japan, followed by Europe in 1998 and China in 1999. It currently has a presence in more than 70 countries around the world, it is in six Latin American countries: Argentina, Chile, Uruguay, Bolivia, Colombia and Peru.

In Ecuador, this American brand is compared to the Ecuadorian chain Sweet & Coffee, which has more than 130 establishments nationwide.