On the other hand, China is the country with the largest share of digital commerce worldwide, with 45.9% of total e-commerce sales.
Mexico's participation in total global internet sales is 13.2%, according to an analysis by the e-commerce company Blacksip based on figures from Insider Intelligence.
Mexico thus surpasses Singapore, Russia and Canada among the 10 countries with the highest share of digital sales in the world.
China is the country with the largest share of digital commerce worldwide, with 45.9% of total e-commerce sales. They are followed by the United Kingdom, with 32%; Indonesia, with 28.8%; South Korea, with 26.4%; United States, with 15.6%, and Japan, with 13.9%.
Mexico reached this place between 2022 and 2023, when it went from tenth to seventh place, mainly due to the fact that the Aztec country was the market in which electronic commerce grew the most globally, with sales of 27,000 million dollars, that is, a growth of 24.6% compared to 2022.
According to the Blacksip report, the advance of internet sales in Mexico is due to the fact that the country represents an attractive market for those companies interested in expanding in Latin America, which is added to the fact that the Mexican e-commerce user has the highest average income in the region, with US$539 per user.
REGIONAL GROWTH
According to the Blacksip study, the regions with the highest growth in the e-commerce sector are expected to be South Asia and Latin America. In the case of Latin America, a region that includes Mexico, it experienced growth of 14.3% during 2023.
Although between 2024 and 2027, a slowdown in the growth of electronic commerce within the region is expected, the increase in this sector will continue to be greater than that of sales in physical stores.
However, according to the report, Latin America is experiencing political transformations, such as the political transition of new governments, which affect the performance of its economy.
Despite the uncertainty generated by these political transformations in the region, Latin America is expected to once again reach a level of online sales greater than US$ 1 trillion during 2024, a figure that had only been seen in 2020, thanks to the effects of the Covid-19 pandemic.
CHINA
The definitive winner of e-commerce globally is China. The Asian giant holds almost half of the global online sales pie. Furthermore, according to data from Insider Intelligence, global online sales growth would have been only 12.2%.
China ended 2023 with online sales that amounted to US$2,931 trillion, which represents a growth of 9.3% compared to 2022 and a share of digital commerce that is 50% of total retail sales in the Asian giant. . Furthermore, of that total, a third (31.6% corresponds to cross-border purchases).
