It represented a commercial value of US$ 815,625,000, increasing 18% compared to the same period in 2023.
Mexico will remain the main destination for US pork exports during 2024 and 2025, after a growth of 10% in the volume of the protein and 15% in the commercial value of shipments is projected at the end of this year. year compared to 2023, said Dan Halstrom, president and CEO of the US Meat Export Federation (USMEF).
Accompanied by Gerardo Rodríguez, regional director of the organization for Mexico, Central America and the Dominican Republic, the American businessmen, who are in Mexico to undertake new negotiations within the framework of nearshoring opportunities and the economic recovery of various sectors such as tourism, as well as retail, stated that “Mexico is one of the key markets for the growth of the United States meat industry.”
In an interview, Dan Halstrom said that US exports to Mexico were 388,855 metric tons with a growth of 11% in the first quarter of 2024; which represented a commercial value of US$ 815,625,000, increasing 18% compared to the same period in 2023.
Under these figures, “the forecast is to close with 10% growth in meat volume and 15% growth in commercial value,” the CEO projected.
Derived from these numbers and the fact that the drought situation improved in the US livestock regions by the end of 2023, the US beef and pork industry is expected to grow between 7 and 8% in 2024; while they observe that sales predominate in retail over supermarkets.
They develop a meat-based snack
The meat industries of the United States and Mexico are developing a new business niche with added value, and will launch a snack- type product to the Mexican market, based on pork and beef, which will be sold in convenience stores such as OXXO to increase the protein consumption, and in turn, contribute to attacking obesity and malnutrition among children.
Gerardo Rodríguez commented: “we believe that convenience stores are an interesting point of sale for children and if today we see the offer of products that exist, then we believe that we are making an effort as a meat industry and not just from the United States. "We are also doing it together with Mexico, where we want to offer children proteins (type chips) with a spicy flavor."
For this business, we work with Mexican companies and organizations such as “the Mexican Meat Council (ComeCarne) that represents many companies and Mexicans, where we work together with them, to develop new products, (to market) in stores. of convenience.”
The new meat snack is made - as a pilot test - in a meat processing company that belongs to the Mexican Meat Council in Saltillo, Coahuila.
