The country is one of the main producers of cosmetics, where companies such as L'Oreal Paris, Mary Kay, Jafra, Amway, Kimberly Clark, Unilever, Grisi, Revlon, among others, operate. In this activity it occupies third position on the continent, only below the United States and Brazil.
Mexico is positioned as the main exporter of cosmetic and home care products in the Latin American market, with a value of more than 3,453 million dollars, with the expectation that this amount will increase due to the relocation of companies, stated Carlos Berzunza , executive president of the National Chamber of the Cosmetic Products Industry and the National Association of the Personal Care and Home Products Industry (Canipec).
“Mexico has a privileged position in the market that, leveraged by new investments attracted by nearshoring , will bring a greater rise to the industry,” he assured.
The cosmetics industry in Mexico is one of the main producers of cosmetics, where companies such as L'Oreal Paris, Mary Kay, Jafra, Amway, Kimberly Clark, Unilever, Grisi, Revlon, among others, operate. In this activity it occupies third position on the continent, only below the United States and Brazil.
In 2023, the value of the cosmetics and home care industry in the national market totaled $22 billion; while by the end of 2024 it is expected that there will be a growth of 6%, encouraged by categories such as sun protection, fragrances, flavorings, among others, this combined with greater development of the industry in the country, as well as new investments by from some leading companies and brands.
Last year, foreign direct investment from the sector to the country stood at US$209.4 million, which is expected to continue bearing fruit in the short and medium term.
Within the industry, the personal care sector was the one that exported the most to Latin America, generating a turnover of US$ 2,763.80 million.
In the case of home care products, they had a performance of US$ 689 million when exporting products, where demand was concentrated in products such as: hair preparations, shaving machines and makeup preparations, air fresheners, fabric softeners and surface cleaners.
According to Canipec, the segment of the cosmetic industry is growing not only due to the demand from the female sector, but also due to the incursion of the male gender into this type of so-called “skincare” care that they usually use from shaving creams to moisturizers to mitigate skin wrinkles.
Another niche that has generated an increase is the sale of sunscreens and sunscreens. Personal care items lead the sun protection category at 20%, followed by fragrances at 16%
Regarding the home care sector, the most requested are air fresheners and dishwashing liquids.
