Kimberly-Clark's management in Mexico is analyzing the integration of new categories of consumer products, which could be announced next year.
Kimberly-Clark de México (Kimber), the company dedicated to the manufacture and marketing of cleaning, care and personal hygiene products, reiterated that this year they will close with an investment of US$ 120 million destined for capital expenditures (CapEx) and will add new product categories by 2025.
“It is a figure that should take care of our needs in the coming years, our capacity, product improvements and efficiencies. So that is the figure we should be investing around,” said Xavier Cortés, the company’s CFO.
He also said that they are "actively" evaluating the possibility of entering new business categories, although he clarified that at this time it is "complicated" to determine whether any of them will require capital investment.
Pablo González, CEO of Kimber, pointed out that they are making progress in this process, so they hope to be able to share details about their participation in new areas within the consumer market by 2025.
“We have been exploring different categories. And all I can say is that we are getting closer and I am quite confident that sometime in 2025 we will be able to report participation in additional categories within consumer products,” the executive said in a conference call with stock market analysts on the occasion of the presentation of its financial results for the third quarter of 2024.
He added that despite signs that the economy and private consumption will not recover in the fourth quarter, the company's sales are expected to improve against the current.
As of September, comparable sales of the associates of the National Association of Self-Service and Department Stores (ANTAD) have grown 4.9% nominally, compared to 5.6% growth from January to September 2023. Meanwhile, Kimberly-Clark de México's net sales increased 4%, amounting to 13.155 billion pesos (US$ 659 million) in the third quarter of this year.
“We are optimistic about what we will deliver in the fourth quarter and particularly for 2025,” said the CEO of the company that sells products under brands such as Kleenex and Pétalo.
