According to information released by Subrei, annual exports of the product in recent years have averaged US$ 3 million.
According to data analyzed by ProChile, in 2023 national exports of Grape Distillates (including Chilean Pisco) reached US$ 4 million, which translated into a decrease of -38% compared to 2022.
But between January and October 2024, those same exports exceeded US$ 4.2 million, which meant an increase of +22.5% compared to the same period in 2023.
For this reason, the Government - through the Undersecretariat of International Economic Relations (Subrei), the Ministry of Foreign Affairs and the Ministry of Agriculture (Minagri) - ProChile and Pisco Chile, joined forces to promote the export of the drink.
The new international promotion campaign for the national product is called “Chilean Pisco, First Spirit.”
Chilean Pisco
According to information released by Subrei, annual exports of the product in recent years have averaged US$3 million and the focus markets for this new promotion initiative are Europe (Germany, Spain and the United Kingdom); Asia (China and Japan); North America (the United States and Canada) and South America (Brazil).
Pisco is an emblematic product of the Atacama and Coquimbo regions, areas that, "thanks to its 300 clear days a year and other climatic qualities, have given it unique characteristics that have made it part of the historical, social, cultural and productive heritage of our country," highlighted Minagri.
Protecting its designation of origin since 1931 ("the oldest in Latin America," it was stressed) will also be "key" to positioning it in foreign markets.
The general director of ProChile, Ignacio Fernández, commented that although nearly 90% of the national production of pisco is consumed within Chile, there are currently around 30 companies, both from Atacama and Coquimbo, that export pisco to more than 40 destinations around the world.
“What we are looking for with this new campaign is to increase not only the number of exporting companies, especially SMEs, but also the number of destinations and export amounts. This year's numbers show a significant increase and now the challenge is to maintain this growth during 2025 as well,” he said.
Along the same lines, the president of Pisco Chile, Claudio Escobar, pointed out that this new campaign, framed within the concept “Chilean Pisco: First Spirit”, aims to increase awareness of this product abroad “through a coherent and unified image.”
In detail, he concluded, he emphasized attributes "such as the variety and quality of grapes produced in Chile, as well as the tradition of the production process and the fact that it has the oldest designation of origin in Latin America."
