This was announced by Pablo Moreno, Director of Corporate Affairs for the appliance manufacturer, at a morning conference held at Mexico's National Palace.
With or without tariffs, Mabe, the Mexican appliance manufacturer with an international presence, will invest US$668 million in Mexico between 2025 and 2027 to strengthen its infrastructure and technological development.
“For almost 80 years, Mabe has been a fundamental part of the country's industrial development. We were born in Mexico, we grew up in Mexico, and we continue to invest in Mexico, with and without tariffs,” emphasized Pablo Moreno Cadena, Director of Corporate Affairs at Mabe.
In the traditional morning press conference from the National Palace, he emphasized that he will face the challenges that the imposition of tariffs on steel and aluminum would entail by adapting to the new environment and innovating in his processes.
Furthermore, they will adopt a cautious approach, maintaining a cool head and composure, as they assess how the tariffs will be implemented in order to make informed decisions.
"In Mexico, the impact on steel and aluminum isn't necessarily an issue. The economic impact is broad, particularly in Mexico without the usual tariffs, but I think this is more of an issue for the US population, and I think the challenge falls more on consumers there," he noted.
When asked about the impact on consumer prices for household appliances, Pablo Moreno commented that "it's too early to know," as the measure is recent.
Regarding its investments in Mexico for the next two years, he explained that they will be aimed at strengthening its innovation, design, and development capabilities, as well as the production of household appliances.
Since 2023, Mabe has invested more than US$1.145 billion in technology and infrastructure in the country and has 15 plants in operation.
“We are very grateful to Mabe for its presence and the investment it is making in our country,” commented Mexican President Claudia Sheinbaum.
For his part, Marcelo Ebrard, Secretary of Economy, welcomed the investment as part of Plan Mexico, which seeks to consolidate Mexico as one of the main destinations for global investment. He highlighted Mabe's importance as an exporter of household appliances to the United States, a significant market for the company.
"It's a significant investment; it's part of Plan Mexico's investment portfolio; it amounts to US$668 million, with and without tariffs," Ebrard commented.
