![Fuente: Arca Continental](/sites/default/files/styles/1280x720/public/2024-03/coca-cola.jpg_1079020181.jpg?itok=03-BUkiT)
The company explained that this amount will be used mainly to increase production and distribution capacity, promote the use of digital tools, and strengthen new beverage categories, among others.
Arca Continental, one of the largest Coca-Cola bottlers in Latin America, reported during its Annual Shareholders' Meeting on Thursday that it will invest about 17 billion Mexican pesos (US$ 1,013 million) this year.
The company explained that the funds will be used mainly to increase production and distribution capacity, promote the use of digital tools, strengthen new beverage categories, and expand shared value projects in the communities it serves in Mexico, Ecuador, Peru, Argentina and the United States.
Approximately 55% of the funds will be invested in Mexico, while the remaining 45% will be allocated in the United States and South America.
During his speech, the president of the board of directors, Jorge H. Santos Reyna, highlighted the vision of generating long-term shared value, as well as the company's commitment to become an agent of positive change in the territories where the it operates.
"Driven by the commitment and professionalism of our collaborators, at Arca Continental we continue to strengthen a sustainable business model that has allowed us to deliver positive results throughout our history within an ethical framework and with the conviction of making a positive difference in the communities we serve," he emphasized.
Arca Continental also reaffirmed its commitment to continue consolidating its sustainable business model, focused on promoting profitable growth and continuing to be an agent of positive change in society.