The Masisa firm announced this week the implementation of the direct sales model in the markets of Mexico, Peru, Ecuador and Colombia.
This strategic change has the main objective of improving competitiveness and strengthening the relationship of trust with its clients, thus consolidating its position as a global benchmark in terms of innovation and creation of trends in the industry.
In this way, the Chilean firm began with the creation of a direct sales platform that catalyzes its marketing and technological intentions.
“The main reason behind the decision to implement direct sales is to improve competitiveness through the optimization of the product portfolio, improvements in the provision of services and logistics, following the successful direct sales model implemented by Masisa in the United States. and Canada for more than two decades,” said Víctor Pérez, Commercial Solutions and Marketing Manager of the firm in a statement.
This new approach will improve Masisa's competitiveness by concentrating production and distribution in a central location, maximizing operational efficiency, reducing costs and delivery times.
In addition, the firm detailed that the focus on added value and diversification of products and solutions will be renewed, providing a unique and attractive proposal for clients, positioning Masisa as an indispensable strategic partner in the industry.
“Centralizing operations in Chile strengthens our commitment to seeking maximum quality in all the products and solutions we offer. This approach allows for greater vertical integration and quality control, ensuring that each product that bears our seal meets the highest standards,” said Pérez.
For the firm, this new business model will allow it to continue offering high-quality products and solutions by centralizing operations in Chile, which strengthens its commitment to excellence and innovation. This approach allows for greater vertical integration and quality control, ensuring that each product meets the highest standards.
Masisa has additional plans to continue innovating and improving its value proposition as the new business model evolves, with a view to expanding into more markets.
The strategy is based on two fundamental pillars: added value and the customer at the center of the operation. The main focus of the new business model is to continue expansion in profitable markets with ample growth opportunities.
